The “shaman like” figure on the label of the bottles of mezcal Ànimas has a story of its own. It is a poetic interpretation of the role of the mezcalero who draws out the spirit of the maguey. Wielding his magic, the mezcalero can liberate the essence of the agave and make it take physical shape as wonderful mezcal. If one looks a bit closer, one will see that the strange, demon like figure holds a rabbit in each arm.
The rabbits have a meaning as symbols for fertility in precolumbian culture. It is often associated with the aztec.